Designing For The World Wide Web
Each Project is Custom Designed for... YOU!
At GT Designs we understand the purpose of having a web presence and know what your customers expect from your website. We would like to offer you a website design that will best suit your current customers and at the same time entice an even greater client base.
 The last thing you need when trying to express your uniqueness is to use a template that thousands of others have used. The key to having a successful website is understanding the internet, how it works, and possessing the technology to make it happen. We offer custom designed solutions that meet your specifications.
We work “with” you to create a dynamic web site that targets your core audience.
Our guideline is to concentrate on building web sites that spotlight your business, not the technology used to design the site. We attempt to make the technology as transparent and functional as possible so that your customers can concentrate on your products and/or services.
Surely you've heard the saying "Simple Works Best"???...well, in our experience this is definitely the case.
Only custom graphics used. No tired clip art and no boring templates are used unless requested and authorized.
Only your vision is portrayed on the World Wide Web. You will look professional, not homemade (unless that’s what you want). Your site will lend a feeling of credibility, stability, and trust.
Priced for Small Business Budgets
Knowing that the majority of small business owners don’t have enormous budgets, (after all... it's about the lifestyle, not the money) I customise every project to meet your unique budget requirements.
Our “no template” approach gives your business the freedom of expression through a web design that is unique while keeping a close eye on the bottom line.
You can have the best of both worlds with personalised service and extremely competitive rates!
It is not the intention of GT Designs to teach internet marketing, or any other marketing strategies on or off line. There is a plethora of information available from professionals in the marketing field and we are more than happy to recommend a few titles upon request.
First, let’s look at the process of creating your web site, and the information that needs to be collected along the way.
To succeed with your web site (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that - a simple, focused site, one that is easy to build, easy to maintain, low cost, credible, and a powerful traffic-builder and customer-converter.
Target your Market – By determining who your market is we can make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and then build the site to their preferences.
Focus the Site - Make certain your web site will be focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. At the end of the day, that is what the search engines love anyway. (More on search engines later)
Navigation should be simple – Web site navigation should be easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. We can also add powerful search and catalogue features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. The aim of a web site's navigation is simply to allow users to get to the content they require.
For web sites that have a large number of sections and web pages (information sites can be one of these) the navigation plan will have to be properly researched and designed. What that means is you have to consider different types of visitors and simulate the most common steps they would take to find what they want on your site and the navigation plan has to optimise this movement.
For example the steps required from searching a catalogue of items, selecting from the catalogue, adding them to a shopping cart, proceeding to check out, to entering the payment particulars is a specific sequence that should be facilitated by the navigation system. If the sequence is haphazard, it could lead to frustration or the user may miss an important step and you would have an aborted sale.
Consistency is the key – We make sure the site is consistent in look, feel and design by keeping colours and themes constant throughout the entire web site. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site.
Content is King - Good content sells a product. Ask yourself the following questions.
Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? It is your responsibility to supply the text and any product specific images. Have others review, critique and edit your copy to ensure it is delivering the intended message. We will always double check spelling and grammar before publishing to the internet.
Hopefully you’re not thinking it all sounds too complicated. We can always answer any questions you have by logging a ticket at the HelpDesk
If you understand it’s not just a matter of ‘build a web page and upload it’ and that there will be plenty of PLANNING to be done for the project, I urge you to Request a Quote for your project and we’ll get the ball rolling.
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